Saudi Arabia Personal Grooming Products Market Size, Growth And Forecast 2026-2034

Saudi Arabia Personal Grooming Products Market Overview

Market Size in 2025: USD 607.6 Million

Market Size in 2034: USD 806.9 Million

Market Growth Rate 2026-2034: 3.20%

According to IMARC Group's latest research publication, "Saudi Arabia Personal Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2026-2034", The Saudi Arabia personal grooming products market size reached USD 607.6 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 806.9 Million by 2034, exhibiting a growth rate (CAGR) of 3.20% during 2026-2034.

How AI is Reshaping the Future of Saudi Arabia Personal Grooming Products Market

• AI analyzes skin type, hair condition, and personal preferences to deliver accurate beauty and grooming recommendations.
• Virtual try-on tools and smart mirrors use AI and AR to let Saudi consumers test makeup and grooming products before buying.
• AI demand forecasting helps retailers predict trends, avoid stock-outs, and maintain product availability across the Kingdom.
• AI skincare analysis offers real-time skin assessment and personalized routines tailored to Saudi Arabia’s climate conditions.
• AI chatbots enhance customer service with 24/7 beauty guidance, product education, and personalized grooming support.

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How Vision 2030 is Transforming Saudi Arabia Personal Grooming Products Industry

Saudi Arabia's Vision 2030 is revolutionizing the personal grooming products industry by prioritizing economic diversification, women's empowerment, and cultural modernization amid evolving lifestyle preferences. The initiative drives demand for premium, innovative grooming solutions, integrating advanced technologies and sustainability practices to meet international standards. This transformation aligns with increasing female workforce participation, promoting sophisticated beauty routines and professional appearance standards across commercial and hospitality sectors. Local manufacturing incentives through the Public Investment Fund's Halal Products Development Company spur innovation and reduce import dependence, while global brands introduce culturally-compliant, halal-certified formulations that respect Islamic values. The relaxation of social norms and emphasis on personal wellness have created unprecedented opportunities for both male and female grooming segments. Ultimately, Vision 2030 elevates the sector as a cornerstone of lifestyle modernization, boosting consumer confidence and positioning Saudi Arabia as a regional hub for beauty innovation and halal-certified personal care products.

Saudi Arabia Personal Grooming Products Market Trends & Drivers:

Saudi Arabia's personal grooming products market is experiencing robust growth, driven by the Kingdom's Vision 2030 program which has triggered economic diversification, resulting in rising disposable incomes and a rapidly developing middle class with a growing interest in personal grooming and care. The market is fueled by the surging working population, particularly the dramatic increase in female workforce participation, with women's employment rising significantly between 2016 and 2021, creating heightened demand for professional grooming products, workplace-appropriate personal care solutions, and premium beauty items that align with modern lifestyle aspirations and cultural values.

The increasing role of social media and online platforms has been instrumental in market expansion, as Saudi Arabia achieved internet penetration rates exceeding 99% in January 2025 with 33.9 million internet users and 34.1 million social media users representing 99.6% of the total population. Consumers are exposed to worldwide beauty trends and products through platforms like Instagram, TikTok, and Snapchat, spurring increased demand for inclusive grooming solutions, clean-label skincare products, and natural ingredients, with recent industry reports indicating that 68% of Saudi consumers now prioritize transparency and ingredient quality, particularly younger demographics seeking informed purchasing decisions aligned with wellness and Islamic lifestyle preferences.

Saudi Arabia Personal Grooming Products Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Insights:

• Skin Care Products
• Hair Care Products
• Oral Care Products
• Fragrances
• Personal Hygiene Products

Gender Insights:

• Men
• Women
• Unisex

Distribution Channel Insights:

• Online Retail
• Supermarkets
• Department Stores
• Specialty Stores

Form Insights:

• Liquid
• Cream
• Gel
• Spray
• Wipes

Breakup by Region:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Personal Grooming Products Market

• January 2025: Nice One Beauty Digital Marketing Company successfully completed its initial public offering on the Saudi Exchange (Tadawul) Main Market, with shares surging on debut following overwhelming investor demand, marking a significant milestone as Saudi Arabia's first beauty e-commerce platform to achieve public listing and demonstrating strong market confidence in the Kingdom's digital personal grooming retail sector.
• February 2025: Saudi Arabia's e-commerce platforms reported significant growth in personal grooming product sales, with online retailers launching dedicated grooming sections featuring AI-powered virtual consultations and personalized product recommendations, supporting Vision 2030's digital transformation initiatives by enabling seamless shopping experiences and democratizing access to premium beauty products across all regions of the Kingdom.
• April 2025: Beautyworld Saudi Arabia attracted hundreds of exhibitors and thousands of trade visitors at the Riyadh International Convention and Exhibition Center, showcasing the latest innovations in personal grooming, skincare, makeup, haircare, and sustainable beauty solutions while facilitating partnerships between Saudi distributors and global grooming product manufacturers, reflecting the Kingdom's growing prominence as a regional beauty hub.

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