Manuka Honey Market Size, Share, Growth, and Forecast 2025–2033

Market Overview:

According to IMARC Group's latest research publication, "Manuka Honey Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global manuka honey market size reached USD 754.83 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,230.51 Million by 2033, exhibiting a growth rate (CAGR) of 5.30% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

How AI is Reshaping the Future of Manuka Honey Market

• AI-powered hyperspectral imaging achieves 100% accuracy in detecting fraudulent manuka honey, using deep learning to verify authenticity and combat adulteration worth millions annually.
• Precision agriculture employs AI to optimize Manuka tree pollination, increasing honey yields by 20% in New Zealand through predictive analytics and sustainable production techniques.
• AI-enabled traceability tools verify the origin of 100% of manuka honey batches, with companies like Capilano implementing blockchain-integrated systems for quality assurance.
• Machine learning models classify honey quality with over 90% accuracy using NIR spectroscopy, identifying important spectral regions for evaluating manuka honey's botanical origin.
• AI-powered consumer analytics drive 35% surge in online sales, helping brands like Manuka Health target health-conscious buyers through platforms like Amazon with personalized recommendations.

Download a sample PDF of this report: https://www.imarcgroup.com/manuka-honey-market/requestsample
 

Key Trends in the Manuka Honey Market

• Rising Popularity as Natural Sweetener: Over 40% of consumers prefer natural sweeteners, with manuka honey gaining traction in snacks and beverages. Its rich, caramel-like flavor makes it a top sugar substitute for health-conscious consumers seeking functional foods.
• Surge in Therapeutic-Grade Honey Demand: Approximately 38% surge in therapeutic-grade honey usage reflects growing consumer trust in manuka's antibacterial properties. Medical-grade honey dressings are now used in 85 hospitals across Europe for wound healing applications.
• E-Commerce and Digital Distribution Expansion: Online sales grew by 29% from 2023 to 2024, with 41% of U.S. manuka honey purchases occurring via e-commerce platforms. Digital retail accounts for 39% of total organic honey purchases globally.
• Premium Organic Product Growth: German, British, and French markets show 14% higher import volumes compared to 2024, with consumers willing to pay 15-20% more for verifiable organic UMF 15+ varieties with traceable origins.
• Sustainability Drives Packaging Innovation: Companies like Manuka Health use 100% recyclable materials in packaging, with 47% of European consumers citing sustainability as a purchase factor. Eco-friendly packaging drove 19% sales boost in environmentally focused retail channels.

Growth Factors in the Manuka Honey Market

• Health-Conscious Consumer Shift: Around 58% of consumers globally choose natural alternatives over chemical-based supplements, with 52% preferring manuka honey for antibacterial benefits. Scientific validation of antimicrobial properties strengthens consumer trust among fitness enthusiasts.
• Expanding Pharmaceutical Applications: Manuka honey's methylglyoxal (MGO) content (77-444 mg/kg) drives pharmaceutical adoption. In 2024, nearly 35% of medical-grade honey products worldwide contained manuka, with clinical studies confirming 90% reduction in dry eye symptoms.
• Functional Food Integration: The global food and beverage sector ended 2024 with 2.6% rise in dollar sales. Manuka honey is increasingly used in functional beverages, breakfast cereals, yogurt, and health-oriented snacks as a natural sweetener.
• Rising Disposable Incomes: Asia-Pacific leads with 30.3% market share, driven by rising disposable incomes in China, Japan, and Australia. Strong health consciousness and cultural affinity for natural remedies fuel demand for high-UMF grades.
• Skincare Market Penetration: Nearly 48% of skincare product innovations are manuka-infused, with 24% rise in adoption. In 2024, 19% increase in U.S. skincare segment was supported by 120 new product launches using manuka's moisturizing and antibacterial properties.

Ask analyst of customized report: https://www.imarcgroup.com/request?type=report&id=6097&flag=E

Leading Companies Operating in the Global Manuka Honey Industry:

• Airborne Honey Ltd
• Apihealth NZ Ltd.
• Arataki Honey
• Comvita
• Egmont Honey
• Honey Australia Pty Ltd
• Manuka Honey USA LLC
• Nature's Way Products LLC.
• Oha Honey
• Wedderspoon

Manuka Honey Market Report Segmentation:

Breakup By Type:

• UMF5+
• UMF10+
• UMF15+
• UMF20+

UMF15+ dominates the market with 35.2% share, prized for exceptionally high antibacterial potency and elevated methylglyoxal (MGO) levels, making it highly effective for medicinal and therapeutic applications.

Breakup By Nature:

• Organic
• Conventional

Conventional accounts for 65.5% market share due to widespread availability, cost-effectiveness, and accessibility to broader consumer base, though organic segment grows faster at 10.7% CAGR.

Breakup By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others

Supermarkets/Hypermarkets lead with 47.8% share, offering unparalleled accessibility, consumer trust, prominent product visibility, and one-stop shopping experience attracting broad customer base.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia-Pacific enjoys the leading position with over 30.3% market share, driven by strong health consciousness, rising disposable incomes, cultural affinity for natural remedies, and expanding retail infrastructure including e-commerce platforms.

Recent News and Developments in Manuka Honey Market

• May 2025: Firsthoney launched medical-grade Mānuka honey skin and wound care products nationwide in Whole Foods Market stores across the United States, offering clean, clinically backed products free from antibiotics and artificial additives.
• April 2025: Wedderspoon Organic Group expanded its MGO-rated Manuka Honey collection on Amazon with new offerings including MGO 50+, 400+, 850+, and 1100+, each independently lab-verified for methylglyoxal content.
• March 2025: Manuka South launched the world's highest UMF 35+ (MGO 2190+) Manuka Honey with only 1,020 jars available, meticulously matured over 1,400 days in handcrafted walnut cases.
• March 2025: Lucas Meyer Cosmetics by Clariant launched Melicica™, a natural honey-based skin repair ingredient derived from Australian Manuka honey, scientifically proven to boost skin's natural healing and reduce inflammation.
• March 2025: 1770 introduced Manuka Honey Soda featuring fresh flavors like Pear, Lemon, and Pineapple, naturally sweetened with health-beneficial Manuka honey, aligning with rising consumer demand for clean beverages.
• November 2024: Mountain Gold released Manuka Honey UMF 15+ and Propolis Lozenges, combining antimicrobial honey with immune-enhancing propolis, achieving 25% sales increase in nutraceutical sector.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-201-971-6302